![]() ![]() For example, advertisements are always of the present in the sense that we engage with them in a particular moment, but their content almost always refers to the past or future. We accept the existence of this system as readily as we accept the climate around us, even though it's rife with contradictions. ![]() But at least momentarily, any ad that we look at does a kind of work on us: they make us want to buy things. Often, we don't really take in all the ads that we see we pass by them, they pass by us, they may not really register. Turning now to the modern world, Berger sets aside the previous discussion of oil paintings to look at advertising, or "publicity images." These images proliferate, surrounding us more densely than any other kind of image at any previous point in history.
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